The Alternative Products Expo successfully wrapped up its 2025 event in Medellín, Colombia, on March 1-2, reinforcing its position as a premier gathering for the counterculture industry. This year’s event brought together thousands of attendees, including leading manufacturers, retailers, wholesalers, entrepreneurs, and industry pioneers, to explore innovations, foster connections, and capitalize on emerging market opportunities.
Originally launched as the USA CBD Expo, the event rebranded in 2017 to reflect the expanding landscape of alternative products, including cannabis derivatives, CBD, vape products, smokeables, functional mushrooms, herbal supplements, and other cutting-edge innovations. Since then, it has become a must-attend event for businesses looking to scale internationally, leveraging its strategic location in Medellín to bridge North and South American markets while attracting buyers from Europe, Asia, and Africa.
Organized by ZJ Events, the expo provides a powerful launchpad for startups while also serving as an expansion vehicle for established businesses looking to strengthen their presence across new regions. With a well-structured B2B environment, attendees benefited from exclusive networking sessions, business matchmaking, and insights from top-tier speakers discussing the future of the counterculture industry.
The event featured six key pillars designed to support international growth: market entry guidance, distributor introductions and logistics support, regulatory and legal compliance assistance, monetary exchange and direct B2B introductions, live translation services, and import-export consultation. These elements provided attendees with a comprehensive roadmap to navigate global markets and expand their brand reach beyond domestic borders.
In addition to its strong business focus, the expo embraced Medellín’s vibrant culture and energy, offering attendees a dynamic and immersive experience. With exclusive B2B priority hours, professionals had dedicated time to forge meaningful partnerships before the expo opened to a broader audience. Meanwhile, attendees enjoyed interactive exhibitor booths, product tastings, live demonstrations, and exciting lifestyle elements, all set against a backdrop of live music and entertainment.
As the alternative products industry continues to evolve, Medellín remains a key location in shaping its future, fostering new trends, and strengthening international collaborations. The success of the 2025 edition further solidifies the expo’s role as an essential business hub for those looking to tap into new markets and expand their global footprint.
With the Medellín event now concluded, the Alternative Products Expo is gearing up for its next major stop in Miami, Florida, on April 3-5, 2025. The Miami expo will build on the momentum from Medellín, offering an even larger platform for businesses to connect, expand, and gain industry insights in one of the most dynamic markets in North America. Attendees can expect global networking opportunities with top manufacturers, suppliers, and buyers, exclusive B2B hours for meaningful business interactions, expert-led speaker sessions covering market trends, regulations, and innovation, unparalleled brand exposure with thousands of attendees and media coverage, and an immersive experience featuring live entertainment, interactive exhibits, and product showcases.
Join Us in Miami!
- Get your tickets: https://altproexpo.com/tickets/
- Become an exhibitor or sponsor: https://altproexpo.com/become-an-exhibitor/
For more details on upcoming events, visit https://altproexpo.com
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