A group of cannabis beverage companies is launching a large-scale research project focused on how THC-infused drinks might affect alcohol use, mood, and overall well-being. The study is open to up to 2,000 adults who will receive complimentary marijuana beverages to use during the research period.
Participants will be asked to track their daily intake of both THC-infused drinks and alcohol. They’ll also complete personal assessments that touch on various aspects of their lifestyle and emotional state. The study lasts three weeks, beginning with one week where no infused drinks are consumed, followed by two weeks during which participants will use the provided products.
The initiative is being organized by MoreBetter, a company known for gathering user-reported data in the cannabis space. The study is backed by several prominent THC beverage producers who are covering the cost of the drinks. According to the organizers, this is the first study of its kind aimed at evaluating whether these beverages can serve as wellness-oriented alternatives to alcohol.
Tyler Dautrich, Chief Operating Officer of MoreBetter, emphasized the importance of collecting feedback from everyday users. He explained that data gathered directly from consumers over several weeks will give advocates and brands a clearer picture of how these products are influencing lives.
Brands taking part in the project include Cantrip, BRĒZ, Hippie Water, Nowadays, STIIIZY, Iconic Tonics, and others, including one from Death Row Records called “Do It Fluid.” Adam Terry, the CEO of Cantrip, expressed hope that this is just the beginning of deeper exploration into how marijuana beverages might improve people’s health and day-to-day experiences, especially as more Americans begin to try them.
Although THC-infused sparkling water is the main focus, the research will also take a closer look at other formats. These include drink mixes, cocktail-style bottles, and small shots—all designed to better understand how different product types and THC doses influence user experience.
BRĒZ CEO Aaron Nosbisch said that the brand is committed to offering a more thoughtful approach to socializing and sees this study as a way to validate the benefits they believe their drinks can provide.
Iconic Tonics CEO Evan Eneman added that the project reflects a shift in adult beverage trends. As more people look for healthier, more conscious choices, he believes real-world insights like these will be key to shaping the future of social drinking.
The study comes at a time when interest in alternatives to alcohol is growing, especially as traditional alcohol sales start to decline.
Other industry firms like Curaleaf Holdings Inc. (CBoe CA: CURA) (OTCQX: CURLF) will keep an eye on this study and see whether it reveals any new insights about the changing consumer patterns in different markets.
About CNW420
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of an article each business day at 4:20 p.m. Eastern – a tribute to the time synonymous with cannabis culture. The concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
To receive SMS alerts from CNW, text CANNABIS to 888-902-4192 (U.S. Mobile Phones Only)
For more information, please visit https://www.CannabisNewsWire.com
Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW, wherever published or re-published: https://www.CannabisNewsWire.com/Disclaimer
CannabisNewsWire
Denver, CO
www.CannabisNewsWire.com
303.498.7722 Office
Editor@CannabisNewsWire.com
CannabisNewsWire is powered by IBN