The upcoming 2025 California State Fair will allow onsite cannabis sales and consumption as well as a wider category of awards to demonstrate the diversity of California’s marijuana market. This will be the fourth year that event organizers invite cannabis entrepreneurs and consumers to the 17-day event to take part in the festivities, and the second year in a row where cannabis sales and consumption are allowed on-site.
Embarc founder Lauren Carpenter says the State Fair made history in 2024 by integrating marijuana sales and use during the event, and she is happy to come back to the over two-week-long event this year. Embarc was charged with managing the fair’s cannabis sales component last year and will be responsible for facilitating sales in 2025 as well.
Carpenter says the fair will use ‘immersive educational experiences’ to highlight marijuana brands that reflect and shape marijuana culture within and beyond the state of California. 150 medals will be up for grabs this year with the event taking competitor submissions from March 1 to May 4 and announcing the winners on July 11 when the fair starts.
Organizers expanded the list of award categories this year to include marijuana blunts, chocolates, and hash. California State Fair CEO Tom Martinez says the State Fair has celebrated California’s best for over 170 years with an emphasis on competitors that showcase California’s agricultural chops. He says marijuana cultivators in California have shown their dedication and pride since they were invited to the State Fair and have exhibited cannabis products that rival the best products in the industry.
California has the largest and most developed marijuana industry in the U.S. and generates billions of dollars in marijuana sales annually. Opening the State Fair to marijuana operators gave them the chance to showcase the products and skills that have made California’s marijuana market the largest on the entire globe.
The award categories applicable to cannabis operators will also include outdoor, indoor, and mixed-light cannabis flower, edibles, concentrates, cartridges, and beverages. Cannabis Competition and Exhibit executive producer James Leitz notes that marijuana has become a State Fair staple after being introduced a scant few years ago.
Leitz said the fair is elevating the cannabis experience in 2025 by widening the competition, awarding more product categories, and connecting cannabis consumers with cultivators and marijuana producers who develop the marijuana products they love.
California isn’t the only state fair to allow cannabis sales and consumption on-site. The New York Fair permitted marijuana sales and use in 2021 after the state legalized recreational cannabis, but it banned on-site consumption in 2023.
The progressive way in which the California State Fair is evolving to incorporate crops like marijuana is a welcome approach in the eyes of leading industry actors like Trulieve Cannabis Corp. (CSE: TRUL) (OTCQX: TCNNF) as it gives firms a platform to showcase their innovative products to the public.
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